The 1968 Exhibit: "PROMISES, PROMISES" debuts on Broadway in 1968

The lyricist Hal David, longtime collaborator with composer Burt Bacharach, died last week at the age of 91.  The David/Bacharach team's greatest success on Broadway came in 1968-- on December 1st, their musical comedy, Promises, Promises--opened in New York.  It was based on the classic 1960 Billy Wilder movie The Apartment. which starred Jack Lemmon and Shirley Maclaine.   In the musical, their roles as Chuck and Fran were filled by Jerry Orbach and Jill O'Hara.   Orbach won a Tony for his performance, though the musical lost the big award to 1776 (also nominated that year were Zorba and Hair.)  You can watch a Promises Promises dance number from the 1969 Tony Awards show in the clip below--featuring Donna McKechnie. 

153 Like most Broadway musicals, even successful ones, Promises, Promises has a lot of musical numbers that you've never heard of, but it does have two that broke out as big hits-- the title song, and "I'll Never Fall in Love Again--for Dionne Warwick, who covered most of the David/Bacharach hits.  Both tunes became part of the soundtrack of 1968.